Who’s behind BLOOM Gin?

Joanne Moore, is the current Master Distiller at G&J Distillers and was the World’s First Female Master Gin Distiller. She is credited with launching 3 new gins since she became Master Distiller in 2006 – BLOOM Gin, Opihr Oriental Spiced Gin and Berkeley Square London Dry Gin, as well as being custodian of award winning Greenall’s The Original London Dry Gin. She was made Warden Rectifier of The Gin Guild two weeks ago.
British Summer Craft Spirits and Cocktail Guide - BLOOM London Dry Gin

Where did it all start?

G&J Greenall has evolved from its beginnings as a cottage industry to become Britain’s second largest distillery. Today, the company produces 7mn cases of spirit annually, boasting a world-class reputation for expertise and craftsmanship. This heritage, expertise and understanding was harnessed by head distiller,Joanne Moore (still one of the few female master distillers in the world) when creating Bloom Gin.

What sets BLOOM London Dry Gin apart?

British Summer Craft Spirits and Cocktail Guide - BLOOM London Dry Gin

Bloom Gin is marketed as a “gin for women.” I prefer to look at Bloom Gin as a “gateway gin,” for people who wouldn’t traditional refer to themselves as gin drinkers, or for people who have been raised on the contemporary style of gins such as Hendrick’s.

Serving Suggestions:



50ml BLOOM Premium London Dry Gin

200ml Fentimans Tonic Water

3 strawberries



Quarter 3 strawberries; place them at the bottom of a tall glass. Add Ice. Pour BLOOM London Dry Gin over Ice. Stir gently to ensure that the flavours are well mixed. BLOOM is best served with one of Britain’s finest fruits, the strawberry. The floral notes of the chamomile, subtle candied notes of the honeysuckle and light citrus notes of the pomelo are perfectly complemented by the sweetness of the fresh strawberries. Simply add tonic for a twist on this classic Gin & Tonic serve.

Where can I find out more about BLOOM London Dry Gin?